The coupon replies come in! They’re going to be valuable enquiries, because viewers have been firmly instructed to ask for no more than 4 brochures.
They’re going to be turned around inside 48 hours – frequently well inside! This year, replies will go straight on to an IBM computer.
That’s why the service will be fast.
Meticulous supervision and experience are important too. So a member of the ATV Sunspot team will be assigned full-time to reply handling during every day of the operation. He will be on the spot to see things through smoothly, answer any query.
THIS IS WHAT YOU GET
- Addressed envelopes. We produce name and address of every enquirer requesting your brochure, and stick it to your envelope (any size from 3¼” x 5″ up to 12″ x 12″). We deliver by van in London postal area, by rail or express delivery mail elsewhere. Or, on request, we can insert your brochure and post it. (Handling charge £6.5.0 per thousand, plus postage.)
- Alphabetical list of enquirers. Each advertiser receives a computer print-out of his enquirers, sorted by surname alphabetically. This allows easy follow-up mailing, or checking of actual holidays booked.
- Up-dated statistics, every day. A complete analysis of how many enquiries you received that day, and the total to date. All part of the computer service!
- First 2,000 all-inclusive. The first 2,000 enquiries directed to each advertiser are free. Further enquiries are charged at cost – £25.0.0 per 1000.